google ads manager was previously called

The Google Ads Manager, a powerful tool for managing large-scale advertising campaigns, has undergone significant changes over the years. One of the most notable changes is its name evolution. In this article, we’ll explore what Google Ads Manager was previously called and dive into its features and benefits.

A Brief History of Google Ads Manager

Google Ads Manager, formerly known as DoubleClick Search and later rebranded as Google Ads Manager, has a rich history dating back to the early 2000s. The platform was initially designed to help large advertisers and agencies manage their search advertising campaigns more efficiently.

What was Google Ads Manager previously called?

Google Ads Manager was previously called **DoubleClick Search**. DoubleClick Search was a platform that allowed advertisers to manage their search advertising campaigns across multiple search engines, including Google. In 2018, Google announced the rebranding of DoubleClick Search to Google Ads Manager, aligning it with the company’s broader advertising product suite.

Key Features of Google Ads Manager

Google Ads Manager offers a range of features that make it an essential tool for advertisers and agencies. Some of the key features include:

**Campaign management**:

Easily create, edit, and manage large-scale advertising campaigns across multiple search engines.

**Ad group management**:

Organize ads into ad groups, making it easier to target specific audiences and keywords.

**Keyword management**:

Research, add, and manage keywords to optimize campaign performance.

**Reporting and analytics**:

Get detailed insights into campaign performance, including metrics such as clicks, conversions, and cost.

**Automation and optimization**:

Use machine learning algorithms to automate and optimize campaigns for better performance.

Benefits of Using Google Ads Manager

The benefits of using Google Ads Manager are numerous. Some of the most significant advantages include:

**Increased efficiency**:

Manage large-scale campaigns with ease, saving time and resources.

**Improved performance**:

Optimize campaigns for better performance, using data-driven insights and machine learning algorithms.

**Enhanced collaboration**:

Work with teams and stakeholders more effectively, using features such as permission controls and audit trails.

Conclusion

In conclusion, Google Ads Manager, previously known as DoubleClick Search, is a powerful tool for managing large-scale advertising campaigns. With its rich history, robust features, and numerous benefits, it’s an essential platform for advertisers and agencies looking to optimize their search advertising campaigns. By understanding the evolution of Google Ads Manager and its features, advertisers can unlock its full potential and achieve their marketing goals.