email marketing ideas pinterest

As a marketer, you’re constantly looking for new ways to engage with your audience and drive conversions. Two powerful tools in your arsenal are email marketing and Pinterest. But have you ever thought about combining the two? In this article, we’ll explore 15 email marketing ideas that leverage the visual power of Pinterest to take your campaigns to the next level.

Why Pinterest and Email Marketing?

Before we dive into the ideas, let’s talk about why Pinterest and email marketing make such a great pair. Pinterest is a visually-driven platform with over 320 million active users, making it an ideal place to showcase your brand’s products or services. Email marketing, on the other hand, allows you to connect with your subscribers directly in their inboxes. By combining the two, you can:

• Increase brand awareness and reach a wider audience
• Drive traffic to your website and boost conversions
• Enhance your email campaigns with visually appealing content

15 Email Marketing Ideas Inspired by Pinterest

Here are 15 creative email marketing ideas that you can use to inspire your campaigns:

Idea #1: Create a Pinterest-Inspired Newsletter

• Design a newsletter that looks like a Pinterest board, complete with eye-catching visuals and categorized content
• Use images and videos to break up the text and make your content more engaging

Idea #2: Use Pinterest-Style Graphics in Your Emails

• Incorporate high-quality images and graphics into your emails to make them more visually appealing
• Use text overlays and graphics to highlight key messages and calls-to-action

Idea #3: Promote Your Pinterest Boards in Emails

• Share your Pinterest boards in your emails to drive traffic to your Pinterest profile
• Encourage subscribers to follow you on Pinterest for exclusive content and inspiration

Idea #4: Host a Pinterest-Style Contest in Your Emails

• Host a contest or giveaway in your emails, where subscribers can enter to win a prize by pinning a specific image or using a branded hashtag
• Use Pinterest to promote your contest and encourage entries

Idea #5: Share User-Generated Content from Pinterest

• Encourage subscribers to share their own Pinterest creations featuring your brand’s products or services
• Feature user-generated content in your emails to create social proof and build trust

Idea #6: Create a Pinterest-Inspired Welcome Series

• Design a welcome series that showcases your brand’s personality and style, complete with Pinterest-inspired graphics and content
• Use your welcome series to educate subscribers about your brand and encourage them to engage with your content

Idea #7: Use Pinterest Data to Inform Your Email Content

• Use Pinterest data to inform your email content and create targeted campaigns that resonate with your audience
• Analyze Pinterest trends and popular content to identify opportunities for email marketing

Idea #8: Share Exclusive Deals and Discounts on Pinterest

• Share exclusive deals and discounts on Pinterest to drive traffic to your website and boost conversions
• Use email marketing to promote your Pinterest deals and encourage subscribers to take advantage of them

Idea #9: Create a Pinterest-Inspired Abandoned Cart Campaign

• Design an abandoned cart campaign that looks like a Pinterest board, complete with images and product recommendations
• Use Pinterest data to inform your product recommendations and make them more relevant to your subscribers

Idea #10: Host a Pinterest-Style Q&A in Your Emails

• Host a Q&A session in your emails, where subscribers can ask questions and get answers from your team
• Use Pinterest to promote your Q&A session and encourage subscribers to participate

Idea #11: Share Behind-the-Scenes Content from Pinterest

• Share behind-the-scenes content from Pinterest, such as photoshoots or product launches
• Use email marketing to give subscribers a sneak peek into your brand’s creative process

Idea #12: Create a Pinterest-Inspired Survey or Poll

• Design a survey or poll that looks like a Pinterest board, complete with eye-catching visuals and engaging questions
• Use Pinterest data to inform your survey or poll questions and make them more relevant to your audience

Idea #13: Share Pinterest-Inspired Product Recommendations

• Share product recommendations that are inspired by Pinterest trends and popular content
• Use email marketing to promote your product recommendations and drive traffic to your website

Idea #14: Host a Pinterest-Style Event or Webinar

• Host an event or webinar that showcases your brand’s expertise and provides value to subscribers
• Use Pinterest to promote your event or webinar and encourage subscribers to attend

Idea #15: Create a Pinterest-Inspired Loyalty Program

• Design a loyalty program that rewards subscribers for engaging with your brand on Pinterest
• Use email marketing to promote your loyalty program and encourage subscribers to participate

Conclusion

By combining the visual power of Pinterest with the direct reach of email marketing, you can create campaigns that truly drive results. Whether you’re looking to increase brand awareness, drive traffic to your website, or boost conversions, these 15 email marketing ideas inspired by Pinterest can help. So why not give them a try and see the impact for yourself?