The Google Ad Manager API is a powerful tool that allows developers to interact with Ad Manager, automating tasks, and retrieving data. In this article, we’ll explore Google Ad Manager API examples, providing you with a deeper understanding of how to leverage this API for your advertising needs.

Introduction to Google Ad Manager API

The Google Ad Manager API is a RESTful API that enables developers to manage Ad Manager inventory, orders, and ads. With the API, you can perform various tasks, such as creating and managing ad units, retrieving ad performance data, and automating ad trafficking.

Benefits of Using Google Ad Manager API

**Automation**:

Automate repetitive tasks, freeing up time for more strategic activities.

**Data analysis**:

Retrieve detailed ad performance data to inform your advertising decisions.

**Integration**:

Integrate Ad Manager with other systems, such as CRM or DMP platforms.

Google Ad Manager API Examples

The following examples demonstrate how to use the Google Ad Manager API to perform common tasks.

Example 1: Retrieving Ad Units

To retrieve a list of ad units, use the `getAdUnits` method:

“`python

from googleapiclient.discovery import build

Replace with your API credentials

api_key = “YOUR_API_KEY”

network_code = “YOUR_NETWORK_CODE”

Create the Ad Manager API client

ad_manager = build(‘admanager’, ‘v202208’, developerKey=api_key)

Retrieve ad units

response = ad_manager.adUnits().list(advertiserId=network_code).execute()

Print ad unit names

for ad_unit in response[‘adUnits’]:

print(ad_unit[‘name’])

“`

Example 2: Creating an Order

To create a new order, use the `createOrder` method:

“`python

from googleapiclient.discovery import build

Replace with your API credentials

api_key = “YOUR_API_KEY”

network_code = “YOUR_NETWORK_CODE”

Create the Ad Manager API client

ad_manager = build(‘admanager’, ‘v202208’, developerKey=api_key)

Define the order

order = {

‘name’: ‘My New Order’,

‘advertiserId’: ‘INSERT_ADVERTISER_ID’,

‘startDateTime’: ‘2023-03-01T00:00:00Z’,

‘endDateTime’: ‘2023-03-31T23:59:59Z’

}

Create the order

response = ad_manager.orders().create(networkCode=network_code, body=order).execute()

Print the order ID

print(response[‘id’])

“`

Example 3: Retrieving Ad Performance Data

To retrieve ad performance data, use the `getReport` method:

“`python

from googleapiclient.discovery import build

Replace with your API credentials

api_key = “YOUR_API_KEY”

network_code = “YOUR_NETWORK_CODE”

Create the Ad Manager API client

ad_manager = build(‘admanager’, ‘v202208’, developerKey=api_key)

Define the report query

report_query = {

‘dateRangeType’: ‘CUSTOM_DATE’,

‘startDate’: ‘2023-01-01’,

‘endDate’: ‘2023-01-31’,

‘metrics’: [‘AD_REQUESTS’, ‘CLICKS’],

‘dimensions’: [‘AD_UNIT_NAME’]

}

Retrieve the report

response = ad_manager.reports().generate(networkCode=network_code, body=report_query).execute()

Print the report data

for row in response[‘rows’]:

print(row)

“`

Best Practices for Using Google Ad Manager API

**Authenticate correctly**:

Use OAuth 2.0 or API keys to authenticate your API requests.

**Handle errors**:

Implement error handling to catch and handle API errors.

**Optimize performance**:

Use caching and batching to improve API performance.

Conclusion

The Google Ad Manager API provides a powerful way to automate and retrieve data from Ad Manager. By using the API examples provided in this article, you can streamline your advertising operations and make data-driven decisions. Remember to follow best practices and optimize your API usage for the best results.

Additional Resources

[Google Ad Manager API documentation](https:

//developers.google.com/ad-manager/docs)

[Google Ad Manager API code samples](https:

//developers.google.com/ad-manager/docs/samples)