google ads business manager

As a business owner or marketer, managing multiple Google Ads accounts can be a daunting task. This is where Google Ads Business Manager comes in – a powerful tool designed to help you streamline your advertising efforts, improve collaboration, and increase productivity. In this article, we’ll dive into the world of Google Ads Business Manager, exploring its features, benefits, and best practices.

What is Google Ads Business Manager?

Google Ads Business Manager is a free platform that allows you to manage multiple Google Ads accounts, including those of your clients, from a single location. It provides a centralized hub for managing your advertising efforts, making it easier to track performance, share assets, and collaborate with team members.

Benefits of Using Google Ads Business Manager

Here are some of the key benefits of using Google Ads Business Manager:

**Streamlined account management**:

Manage multiple Google Ads accounts from a single location, reducing the complexity and time required to switch between accounts.

**Improved collaboration**:

Invite team members to work on specific accounts, campaigns, or ad groups, ensuring that everyone is on the same page.

**Enhanced security**:

Control access to your accounts and assets using customizable permissions, reducing the risk of unauthorized changes or data breaches.

**Better performance tracking**:

Easily monitor performance across multiple accounts, making it simpler to identify areas for improvement and optimize your advertising strategies.

Setting Up Google Ads Business Manager

Setting up Google Ads Business Manager is a straightforward process. Here’s a step-by-step guide:

Step 1: Create a Business Manager Account

• Go to the Google Ads Business Manager website and sign in with your Google account.
• Follow the prompts to create a new Business Manager account.

Step 2: Add Google Ads Accounts

• Click on “Add a Google Ads account” and enter the account ID or email address associated with the account.
• You can add multiple accounts, including those of your clients.

Step 3: Invite Team Members

• Click on “People” and then “Add people” to invite team members to work on specific accounts or assets.
• Customize permissions to control access and ensure that team members can only make changes within their designated areas.

Best Practices for Using Google Ads Business Manager

To get the most out of Google Ads Business Manager, follow these best practices:

**Use clear and concise naming conventions**:

Use descriptive names for your accounts, campaigns, and ad groups to make it easier to identify and manage them.

**Set up customizable permissions**:

Control access to your accounts and assets to prevent unauthorized changes and ensure that team members can only make changes within their designated areas.

**Regularly review performance**:

Use Business Manager to monitor performance across multiple accounts, identifying areas for improvement and optimizing your advertising strategies.

Conclusion

Google Ads Business Manager is a powerful tool that can help you streamline your advertising efforts, improve collaboration, and increase productivity. By following the steps outlined in this article and best practices, you can get the most out of Business Manager and take your Google Ads campaigns to the next level. Whether you’re a business owner or marketer, Google Ads Business Manager is an essential platform for anyone looking to manage multiple Google Ads accounts efficiently.