google ads manager tutorial

Are you looking to take your Google Ads game to the next level? Do you want to streamline your ad management process and optimize your campaigns for better ROI? Look no further than Google Ads Manager, a powerful tool that helps you manage and optimize your Google Ads campaigns with ease. In this comprehensive tutorial, we’ll walk you through the ins and outs of Google Ads Manager, covering everything from setup to advanced features.

What is Google Ads Manager?

Google Ads Manager is a free tool that allows you to manage multiple Google Ads accounts from a single dashboard. It’s designed for advertisers who have multiple campaigns, accounts, or teams to manage, providing a centralized platform to monitor, optimize, and report on your ad performance.

Setting Up Google Ads Manager

Before you can start using Google Ads Manager, you need to set it up. Here’s a step-by-step guide to get you started:

Create a Google Ads Manager account:

If you don’t already have a Google Ads account, create one by going to the Google Ads website and following the sign-up process.

Link your Google Ads accounts:

Once you have a Google Ads Manager account, link your existing Google Ads accounts to it. You can do this by going to the “Accounts” tab and clicking on “Link account.”

Set up your Manager account:

Configure your Manager account by adding users, setting permissions, and defining your account structure.

Navigating the Google Ads Manager Interface

The Google Ads Manager interface can seem overwhelming at first, but once you understand the layout, it’s easy to navigate. Here are the main sections you’ll need to familiarize yourself with:

**Accounts**:

This tab displays a list of all your linked Google Ads accounts, allowing you to switch between them easily.

**Campaigns**:

This tab shows a list of all your campaigns across all linked accounts, providing an overview of your ad performance.

**Reports**:

This tab allows you to generate custom reports on your ad performance, including metrics such as clicks, conversions, and cost.

Creating and Managing Campaigns

Creating and managing campaigns in Google Ads Manager is similar to creating campaigns in a standard Google Ads account. Here’s how to do it:

**Create a new campaign**:

Go to the “Campaigns” tab and click on “New campaign.” Choose your campaign goal, budget, and targeting options.

**Edit campaign settings**:

To edit campaign settings, click on the campaign name and make changes to settings such as budget, bidding strategy, and ad schedule.

Advanced Features in Google Ads Manager

Google Ads Manager offers several advanced features that can help you optimize your ad campaigns and improve performance. Here are a few:

**Customizable dashboards**:

Create custom dashboards to monitor your ad performance across multiple accounts and campaigns.

**Automated bidding**:

Use automated bidding strategies such as Target CPA, Target ROAS, or Maximize Conversions to optimize your bids.

**Audience insights**:

Use audience insights to understand your target audience better and create more effective ad campaigns.

Tips and Best Practices for Using Google Ads Manager

Here are some tips and best practices to keep in mind when using Google Ads Manager:

**Use clear and concise naming conventions**:

Use clear and concise naming conventions for your campaigns, ad groups, and ads to make it easier to manage and optimize your campaigns.

**Set up conversion tracking**:

Set up conversion tracking to measure the effectiveness of your ad campaigns and optimize for better ROI.

**Monitor and optimize regularly**:

Regularly monitor your ad performance and make adjustments as needed to optimize your campaigns.

Conclusion

Google Ads Manager is a powerful tool that can help you streamline your ad management process and optimize your campaigns for better ROI. By following this tutorial, you should now have a good understanding of how to set up and use Google Ads Manager to manage your Google Ads campaigns. Remember to use clear and concise naming conventions, set up conversion tracking, and monitor and optimize your campaigns regularly to get the most out of Google Ads Manager.

Whether you’re a seasoned advertiser or just starting out, Google Ads Manager is an essential tool to have in your toolkit. With its advanced features and customizable dashboards, it’s the perfect solution for advertisers who want to take their Google Ads game to the next level.